The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Ralph Laucella

Client

Title

Category

Award

Points

Marilyn Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single Points: 10.0
Way Better Rich Person TV Campaign Agency: McCann / New York Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign Points: 5.0
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Craft - Brand Voice / Brand Voice Points: 5.0
Whatever Became of...Rob Reilly Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York Client: AICP Category: Craft - Direction / Direction Points: 5.0
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla Points: 5.0
Fly Your Own Way Agency: BBDO / New York Client: Foot Locker Category: Craft - Writing / Writing Points: 5.0
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content Points: 5.0
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign Points: 5.0
Targeted News Stories Agency: BBDO / New York Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 5.0
Priceline TV Campaign Agency: BBDO / New York Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign Points: 5.0
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building Points: 5.0

Mars Chocolate North America / Snickers

Marilyn

Consumer - Television / 30 Second - Single

2016 Film Bronze Pencil

10.0

New York Lottery

Way Better Rich Person TV Campaign

Consumer - Television / 30 Second - Campaign

2016 Film Merit Award

5.0

Tommee Tippee

Advice Wipes

Craft - Brand Voice / Brand Voice

2016 Public Relations Merit Award

5.0

AICP

Whatever Became of...Rob Reilly

Craft - Direction / Direction

2016 Film Merit Award

5.0

Tommee Tippee

Advice Wipes

Consumer - Experiential Advertising / Guerilla

2016 Cross-Platform Merit Award

5.0

Foot Locker

Fly Your Own Way

Craft - Writing / Writing

2016 Film Merit Award

5.0

Tommee Tippee

Advice Wipes

Consumer - Other Branded Content / Custom Content

2016 Branded Entertainment Merit Award

5.0

Tommee Tippee

Advice Wipes

Consumer - Collateral / Promotional Items - Single or Campaign

2016 Print & Outdoor Merit Award

5.0

Priceline.com

Targeted News Stories

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Merit Award

5.0

Priceline.com

Priceline TV Campaign

Consumer - Television / 30 Second - Campaign

2016 Film Merit Award

5.0

Tommee Tippee

Advice Wipes

Consumer - Brands, Products & Services / Community Building

2016 Public Relations Merit Award

5.0

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