The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Ralph Laucella
Client
Title
Category
Award
Points
Marilyn
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers
Category: Consumer - Television / 30 Second - Single
Points: 10.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Consumer - Other Branded Content / Custom Content
Points: 5.0
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Whatever Became of...Rob Reilly
Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client: AICP
Category: Craft - Direction / Direction
Points: 5.0
Fly Your Own Way
Agency: BBDO / New York
Client: Foot Locker
Category: Craft - Writing / Writing
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Targeted News Stories
Agency: BBDO / New York
Client: Priceline.com
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Consumer - Brands, Products & Services / Community Building
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Client:
Mars Chocolate North America / Snickers
Title:
Marilyn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
AICP
Title:
Whatever Became of...Rob Reilly
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Fly Your Own Way
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Targeted News Stories
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Merit Award
Points:
5.0