The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ralph Laucella
Client
Title
Category
Award
Points
Swap
Agency: BBDO / New York + O Positive / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Points: 10.0
Snickers Live
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Points: 10.0
Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
Points: 5.0
Passive Aggressive
Agency: BBDO / New York + O Positive / Los Angeles Client: FedEx Category: Television / Short Form - Single
Points: 5.0
Snickers Live Super Bowl Ad
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Points: 5.0
Snickers Live
Agency: BBDO / New York + O Positive Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Points: 5.0
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Extension
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
FedEx
Title:
Passive Aggressive
Category:
Television / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Ad
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Merit Award
Points:
5.0