The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ralph Laucella
Client
Title
Category
Award
Points
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats
Category: Casting / Actor
Points: 45.0
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP
Category: Writing / Single
Points: 45.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Integrated / Omnichannel Campaign
Points: 45.0
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP
Category: Casting / Actor
Points: 21.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Integrated / Omnichannel Campaign
Points: 21.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Brand Partnerships
Points: 21.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One
Category: Writing / Single
Points: 21.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One
Category: Use of Humor
Points: 21.0
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats
Category: Direction / Single
Points: 21.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Craft / Writing
Points: 21.0
Warren
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Casting / Actor
Points: 9.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Use of Humor
Points: 9.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Brand Partnerships
Points: 9.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + O Positive / Santa Monica + Uber Eats / San Francisco
Client: Uber/Uber One
Category: Direction / Single
Points: 9.0
Museum Worthy
Agency: BBDO / New York + O Positive + Cutters + Company3
Client: AICP
Category: Use of Humor
Points: 9.0
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Use of Humor
Points: 9.0
Century of Cravings
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.0
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Casting / Actor
Points: 3.0
Museum-Worthy
Agency: BBDO / New York + O Positive / Santa Monica + AICP / New York
Client: AICP
Category: Direction / Single
Points: 3.0
The Journey
Agency: O Positive / Santa Monica + House of Parliament / New York + MackCut / New York
Client: AICP
Category: Direction / Single
Points: 3.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One
Category: Short Form Video / Single
Points: 3.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One
Category: Cinema Advertising
Points: 3.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: TV, VOD, & Online / Varying Length Series
Points: 3.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Craft / Writing
Points: 3.0
Brian Cox Goes to College
Agency: Special US / Los Angeles + O Positive / Santa Monica + Uber Eats / San Francisco
Client: Uber/Uber One
Category: Use of Humor
Points: 3.0
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
AICP
Title:
Museum Worthy
Category:
Writing / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Gold Pencil
Points:
45.0
Client:
AICP
Title:
Museum Worthy
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Brand Partnerships
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Writing / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Use of Humor
Award:
2025 Film & Video Silver Pencil
Points:
21.0
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Craft / Writing
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.0
Client:
Apple
Title:
Warren
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Use of Humor
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Brand Partnerships
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
Uber/Uber One
Title:
Brian Cox Goes to College
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
AICP
Title:
Museum Worthy
Category:
Use of Humor
Award:
2025 Film & Video Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Award:
2025 Film & Video Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Century of Cravings
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
AICP
Title:
Museum-Worthy
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
AICP
Title:
The Journey
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Short Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.0
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Cinema Advertising
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Uber Eats
Title:
Football is for Food
Category:
TV, VOD, & Online / Varying Length Series
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Craft / Writing
Award:
2025 Direct Marketing Merit Award
Points:
3.0