The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Bas Korsten
Client
Title
Category
Award
Points
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin
Category: Physical Product / In-Market
Points: 9.0
Remastered Memories
Agency: Wunderman Thompson Canada / Toronto + True Patriot Love Foundation / Toronto
Client: True Patriot Love Foundation
Category: Craft / Use of Technology
Points: 3.0
Shoppable Armpits
Agency: Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client: Unilever
Category: Social Channel / Single Platform
Points: 3.0
The Unstainable Thobe
Agency: Wunderman Thompson / Dubai
Client: Heinz ketchup
Category: Physical Products & Apparel
Points: 3.0
The Friendly Break Up Collection
Agency: Wunderman Thompson / Lima + Fontenla / BUENOS AIRES
Client: Fontenla
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin
Category: Experiential & Installations / Brand Installations
Points: 3.0
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings
Category: Digital Product / Promotional
Points: 3.0
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia
Category: Physical Product / In-Market
Points: 3.0
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin
Category: Products
Points: 3.0
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go
Category: Ecommerce
Points: 3.0
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings
Category: Digital & Online / Websites & Mobile
Points: 3.0
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go
Category: Targeted Video / Online
Points: 3.0
Missing Stock
Agency: Wunderman Thompson / Bogotá
Client: Fundación Internacional Para El Reencuentro / MUDI
Category: Out of Home / Billboards & Transit
Points: 3.0
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia
Category: Innovation & Transformation / Innovation in Design
Points: 3.0
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings
Category: Use of Technology
Points: 3.0
Missing Stock
Agency: Wunderman Thompson / Bogotá
Client: Fundación Internacional Para El Reencuentro / MUDI
Category: Single Region or Market / Non-Profit / Charity
Points: 3.0
Client:
Otrivin
Title:
Pollution Pencils
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.0
Client:
True Patriot Love Foundation
Title:
Remastered Memories
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Unilever
Title:
Shoppable Armpits
Category:
Social Channel / Single Platform
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Heinz ketchup
Title:
The Unstainable Thobe
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.0
Client:
Fontenla
Title:
The Friendly Break Up Collection
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Otrivin
Title:
Pollution Pencils
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Digital Product / Promotional
Award:
2023 IP & Product Design Merit Award
Points:
3.0
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Merit Award
Points:
3.0
Client:
Otrivin
Title:
Pollution Pencils
Category:
Products
Award:
2023 Health & Wellness Merit Award
Points:
3.0
Client:
Directv Go
Title:
The Pirate Match
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Directv Go
Title:
The Pirate Match
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Directv Go
Title:
The Pirate Match
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Fundación Internacional Para El Reencuentro / MUDI
Title:
Missing Stock
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Merit Award
Points:
3.0
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.0