The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Alex Picha
Client
Title
Category
Award
Points
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico
Category: Innovation in Branded Content
Points: 15.0
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg
Category: Mobile Applications/Sites / Augmented Reality
Points: 5.0
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Unbottle Yourself
Agency: Akestam Holst / Stockholm
Client: Carlsberg
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Carlsberg
Title:
Unbottle Yourself
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0