The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Carlos Camacho
Client
Title
Category
Award
Points
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Utility
Points: 21.0
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 21.0
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: B2B Communications
Points: 9.0
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Technology as a Creative Tool
Points: 9.0
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Events / In-Person
Points: 9.0
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Digital & Online / Websites & Mobile
Points: 3.0
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Commerce
Points: 3.0
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Popular Culture Impact
Points: 3.0
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: B2B Communications
Points: 3.0
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.0
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 3.0
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Direct Marketing for Good
Points: 3.0
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Innovation / Use of Media in Out of Home
Points: 3.0
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Experiential / In-Person Events
Points: 3.0
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Brand Partnerships
Points: 3.0
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Single Region or Market / Consumer / Brand
Points: 3.0
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 3.0
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Business Transformation
Points: 3.0
Brewed by the sun
Agency: DAVID / Bogotá + kohler Studio / Buenos Aires
Client: AB InBev / Corona
Category: Billboards & Transit / Series
Points: 3.0
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Utility
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Direct Marketing Silver Pencil
Points:
21.0
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Award:
2024 Out of Home Bronze Pencil
Points:
9.0
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.0
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Commerce
Award:
2024 Creative Use of Technology Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.0
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Award:
2024 Print & Promotional Merit Award
Points:
3.0
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.0
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Experiential / In-Person Events
Award:
2024 Direct Marketing Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Branded Entertainment Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Business Transformation
Award:
2024 Public Relations Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Brewed by the sun
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
3.0