The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Matias Lafalla
Client
Title
Category
Award
Points
Freedom Comes in all sizes
Agency: GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client: Mercado Libre
Category: Customer Experience / CX
Points: 45.0
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Creative Use of Data
Points: 45.0
World Cup delivery
Agency: GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 45.0
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.0
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Immersive
Points: 3.0
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Magazine / Series
Points: 3.0
Client:
Mercado Libre
Title:
Freedom Comes in all sizes
Category:
Customer Experience / CX
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.0
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.0
Client:
Delivery Hero/ PedidosYa
Title:
World Cup delivery
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Silver Pencil
Points:
21.0
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Immersive
Award:
2024 Creative Use of Data Merit Award
Points:
3.0