The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Jason Macdonald
Client
Title
Category
Award
Points
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Short Form Video / Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Current Event Response
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Media Relations
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Social Post / Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Under 100K Budget
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Online Films & Video / Long Form - Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Online Films & Video / Long Form - Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Online-only Video / Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Experiential / Live Events
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Short Form Video / Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Television & VOD / Long Form - Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Craft - Direction / Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Craft / Use of Visuals
Points: 15.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Digital & Online / Social Media Post - Single
Points: 15.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Stunts & Activations
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Social Post / Single
Points: 10.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Cultural Driver
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Digital / Social Media
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Sustainable Development Goals
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Public Relations
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Film / Health & Wellness
Points: 2.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Film / Health & Wellness
Points: 2.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Branded Content
Points: 2.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise
Category: Use of Music / Original Music
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Craft - Direction / Single
Points: 2.0
Here's Mountain Dew Zero
Agency: TBWA\Chiat\Day / New York + MJZ / New York
Client: Mountain Dew
Category: Television & VOD / Long Form - Single
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Brand Voice
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Events & Experiential
Points: 2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Social Post / Single
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Cultural Driver
Award:
2020 Cultural Driver Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mountain Dew
Title:
Here's Mountain Dew Zero
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0