The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Joel Holtby
Client
Title
Category
Award
Points
Our Little World
Agency: Rethink / Toronto + IKEA + Scouts Honour + a52 VFX
Client: IKEA Canada
Category: Visual Effects / Single
Points: 45.0
The Cristiano Bottle
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Current Event Response
Points: 21.0
Repurposeful Instructions
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Integrated Digital & Physical Product / In-Market
Points: 9.0
Hot Dog Pact
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Canada
Category: Active Engagement / Call to Action
Points: 9.0
The ScrapsBook
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Editorial / Books
Points: 3.0
Love Seats
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Promotional / Collateral Items
Points: 3.0
Wait For Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Canada
Category: Websites / Desktop & Responsive
Points: 3.0
Repurposeful Instructions
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
The ScrapsBook
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
The Cristiano Bottle
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Social Post / Single
Points: 3.0
Client:
IKEA Canada
Title:
Our Little World
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Current Event Response
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Integrated Digital & Physical Product / In-Market
Award:
2022 IP & Products Bronze Pencil
Points:
9.0
Client:
Kraft Heinz Canada
Title:
Hot Dog Pact
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Editorial / Books
Award:
2022 Design Merit Award
Points:
3.0
Client:
IKEA Canada
Title:
Love Seats
Category:
Promotional / Collateral Items
Award:
2022 Design Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Wait For Heinz
Category:
Websites / Desktop & Responsive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Merit Award
Points:
3.0
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Merit Award
Points:
3.0