The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Aaron Starkman
Client
Title
Category
Award
Points
#TheReal10
Agency: Rethink / Toronto + WONGDOODY / Los Angeles
Client: AAUW
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 15.0
Global Beer Fridge
Agency: Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 15.0
Uber Food Drive
Agency: Rethink / Toronto + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto
Client: Uber
Category: CSR - Use of Technology / Use of Technology
Points: 15.0
Uber Safe
Agency: Rethink / Toronto + Someplace Nice / Toronto
Client: Uber
Category: Innovation - Use of Technology / Use of Technology
Points: 15.0
Hockey Heaven
Agency: Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian
Category: Consumer - Online / Branded Documentary
Points: 10.0
#TheReal10
Agency: Rethink / Toronto + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 10.0
Hockey Heaven
Agency: Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Uber Safe
Agency: Rethink / Toronto + Someplace Nice / Toronto
Client: Uber
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Uber Safe
Agency: Rethink / Toronto + Someplace Nice / Toronto + Stacklab / Toronto
Client: Uber
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Hockey Heaven
Agency: Rethink / Toronto + Spy Films / Toronto + Untitled Films / Toronto
Client: Molson Canadian
Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Global Beer Fridge
Agency: Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian
Category: Consumer - Digital Product / Digital Product
Points: 5.0
Global Beer Fridge
Agency: Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian
Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Client:
AAUW
Title:
#TheReal10
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Uber
Title:
Uber Food Drive
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Uber
Title:
Uber Safe
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Silver Pencil
Points:
15.0
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AAUW
Title:
#TheReal10
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Uber
Title:
Uber Safe
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Uber
Title:
Uber Safe
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0