The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Aaron Starkman
Client
Title
Category
Award
Points
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Points: 45.0
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Creative Effectiveness / Retail
Points: 45.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Craft / Use of Humor
Points: 45.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Integrated / Omnichannel Campaign
Points: 45.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Products
Points: 45.0
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Social Media & Creator Content
Points: 45.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Craft / Use of Humor
Points: 21.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Radio, Audio & Podcasts
Points: 21.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: B2B Communications
Points: 21.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Product Packaging
Points: 21.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: P.O.P. & In-Store / Single
Points: 21.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Craft / Use of Humor
Points: 21.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Campaigns for Good
Points: 9.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Cultural Driver for Good
Points: 9.0
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 9.0
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Customer Experience / CX
Points: 9.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Digital & Online
Points: 9.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Current Event Response / Real-Time Reactive
Points: 9.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / Use of Media in Print & Promotional
Points: 9.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Livestream
Points: 9.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Social Media for Good
Points: 9.0
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Print & Out of Home
Points: 9.0
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 9.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / New Ideas in Experiential & Immersive
Points: 9.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Events / Virtual & Hybrid
Points: 9.0
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability
Category: Cultural Driver for Good
Points: 9.0
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability
Category: Direct Marketing for Good
Points: 9.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Social Media Stunts & Activations
Points: 3.0
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability
Category: Branded Entertainment for Good
Points: 3.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Content at the Speed of Culture
Points: 3.0
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability
Category: Innovation / New Ideas in Radio & Audio
Points: 3.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Craft / Casting
Points: 3.0
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability
Category: Radio & Audio for Good
Points: 3.0
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability
Category: Online / Branded Podcast
Points: 3.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Broadcast / Series
Points: 3.0
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Points: 3.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Events & Experiential
Points: 3.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Items
Points: 3.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Experiential / Virtual & Hybrid Events
Points: 3.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / New Ideas in Out of Home
Points: 3.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Doritos Golden Sriracha
Agency: Rethink / New York + Doritos
Client: Doritos
Category: Casting / Celebrity / Influencer
Points: 3.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / Use of Media in IP & Product Design
Points: 3.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Promotional / Physical Product
Points: 3.0
Sleep Talk Reviews
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Brand Transformation / Repositioning
Points: 3.0
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International
Category: Experiential & Immersive for Good
Points: 3.0
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
IKEA
Title:
U up?
Category:
Creative Effectiveness / Retail
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Craft / Use of Humor
Award:
2026 The Indies Gold Pencil
Points:
45.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Integrated / Omnichannel Campaign
Award:
2026 The Indies Gold Pencil
Points:
45.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Products
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
IKEA
Title:
U up?
Category:
Social Media & Creator Content
Award:
2026 The Indies Gold Pencil
Points:
45.0
Client:
IKEA
Title:
U up?
Category:
Direct Marketing
Award:
2026 The Indies Gold Pencil
Points:
45.0
Client:
IKEA
Title:
U up?
Category:
Craft / Use of Humor
Award:
2026 The Indies Silver Pencil
Points:
21.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Craft / Use of Humor
Award:
2026 Social Media Silver Pencil
Points:
21.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Radio, Audio & Podcasts
Award:
2026 The Indies Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
B2B Communications
Award:
2026 Direct Marketing Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Product Packaging
Award:
2026 Print & Promotional Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
P.O.P. & In-Store / Single
Award:
2026 Out of Home Silver Pencil
Points:
21.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Craft / Use of Humor
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Campaigns for Good
Award:
2026 The Indies Bronze Pencil
Points:
9.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Customer Experience / CX
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Digital & Online
Award:
2026 Public Relations Bronze Pencil
Points:
9.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Current Event Response / Real-Time Reactive
Award:
2026 Public Relations Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / Use of Media in Print & Promotional
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Livestream
Award:
2026 Social Media Bronze Pencil
Points:
9.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Print & Out of Home
Award:
2026 The Indies Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Award:
2026 The Indies Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Events / Virtual & Hybrid
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.0
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Social Media Stunts & Activations
Award:
2026 Social Media Merit Award
Points:
3.0
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Branded Entertainment for Good
Award:
2026 Branded Entertainment Merit Award
Points:
3.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Content at the Speed of Culture
Award:
2026 Cultural Driver Merit Award
Points:
3.0
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Innovation / New Ideas in Radio & Audio
Award:
2026 Radio & Audio-First Merit Award
Points:
3.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Craft / Casting
Award:
2026 Radio & Audio-First Merit Award
Points:
3.0
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Radio & Audio for Good
Award:
2026 Radio & Audio-First Merit Award
Points:
3.0
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Online / Branded Podcast
Award:
2026 Radio & Audio-First Merit Award
Points:
3.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Broadcast / Series
Award:
2026 Radio & Audio-First Merit Award
Points:
3.0
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Award:
2026 Creative Effectiveness Merit Award
Points:
3.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Events & Experiential
Award:
2026 Public Relations Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Items
Award:
2026 Direct Marketing Merit Award
Points:
3.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Experiential / Virtual & Hybrid Events
Award:
2026 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / New Ideas in Out of Home
Award:
2026 Out of Home Merit Award
Points:
3.0
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Non-traditional & Guerrilla Marketing
Award:
2026 Direct Marketing Merit Award
Points:
3.0
Client:
Doritos
Title:
Doritos Golden Sriracha
Category:
Casting / Celebrity / Influencer
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / Use of Media in IP & Product Design
Award:
2026 IP & Product Design Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Promotional / Physical Product
Award:
2026 IP & Product Design Merit Award
Points:
3.0
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Brand Transformation / Repositioning
Award:
2026 Integrated / Omnichannel Merit Award
Points:
3.0