The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Justine Cortale
Client
Title
Category
Award
Points
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Design
Points: 50.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Online Films & Video / Long Form - Single
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Design
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: CMO Pencil
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Health & Wellness
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Products
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Experiential
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Under 100K Budget
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Physical Product
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Innovation in Branded Entertainment
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Experiential / Live Events
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Games / Digital & Physical
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Short Form Video / Single
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Online-only Video / Single
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Brand Transformation
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Branding / Branded Item
Points: 15.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Digital & Online / Social Media Post - Single
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Reputation Management
Points: 15.0
adidas Originals - Future
Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles
Client: adidas Originals
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Integrated Branding Campaign
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Packaging / Specialty
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Digital / Social Media
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Stunts & Activations
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Social Post / Single
Points: 10.0
adidas Originals - Future
Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client: adidas Originals
Category: Online Films & Video / Short Form - Single
Points: 5.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown
Category: Online Films & Video / Short Form - Single
Points: 5.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown
Category: Craft - Direction / Direction - Single
Points: 5.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown
Category: Craft - Writing / Writing - Single
Points: 5.0
Cabvertising
Agency: Droga5 / New York
Client: Newcastle
Category: Experiential Advertising / Events and Competitions
Points: 5.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Cinema Advertising
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Use of Music / Original Music
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Cinematography / Campaign
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Sustainable Development Goals
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Sustainable Development Goals
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous
Client: AT&T
Category: Craft - Direction / Single
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Public Relations
Points: 2.0
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Direction / Single
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Film / Health & Wellness
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Packaging
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Responsive Environments
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Craft - Direction / Single
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Cultural Driver
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Brand Voice
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Community Building
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Events & Experiential
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Influencer Marketing / Single Channel
Points: 2.0
Shortcuts
Agency: BBDO / New York + ParkPictures
Client: GE
Category: Craft - Direction / Single
Points: 2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Best of Discipline Pencil
Points:
50.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
CMO Pencil
Award:
2020 CMO Pencil CMO Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Products
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Brand Transformation
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Newcastle
Title:
Cabvertising
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
AT&T
Title:
Surprise
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
AT&T
Title:
The Shot
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
GE
Title:
Shortcuts
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
