The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bruno Bertelli
Client
Title
Category
Award
Points
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Best of Show
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Magazine / Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Billboards & Transit / Campaign
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Online Films & Video / Short Form - Single
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Magazine / Campaign
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Billboards & Transit / Campaign
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Online Films & Video / Short Form - Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Photography
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Innovation in Public Relations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Media Relations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Photography
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Cinema Advertising
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Brand Transformation
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Television & VOD / Short Form - Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Targeted Video / Targeted Online Video
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Promotional / Posters - Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Promotional / Print Advertisements
Points: 25.0
Be a Follower
Agency: Publicis Italy / Milan
Client: Diesel
Category: Online Films & Video / Short Form - Campaign
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Out of Home / Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Art Direction
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Innovation in Integrated Branding
Points: 15.0
Lessons For Good
Agency: Publicis Italy / Milan
Client: Leroy Merlin
Category: Brand Installations
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Integrated PR Campaign
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Photography
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Art Direction
Points: 10.0
Enjoy Before Returning
Agency: Publicis Italy / Milan
Client: Diesel
Category: Magazine / Campaign
Points: 10.0
Lessons For Good
Agency: Publicis Italy / Milan
Client: Leroy Merlin
Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Cultural Driver
Points: 2.0
Be a Follower
Agency: Publicis Italy / Milan
Client: Diesel
Category: Online-only Video / Campaign
Points: 2.0
Side:Biz
Agency: Publicis Italy / Milan
Client: Diesel
Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Return Policy
Agency: Publicis Italy / Milan
Client: Diesel
Category: Online Films & Video / Long Form - Single
Points: 2.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Award:
2020 Best of Show Best of Show Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Brand Transformation
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be a Follower
Category:
Online Films & Video / Short Form - Campaign
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Silver Pencil
Points:
15.0
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Side:Biz
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Magazine / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
Diesel
Title:
Be a Follower
Category:
Online-only Video / Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Diesel
Title:
Side:Biz
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Diesel
Title:
Side:Biz
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0