The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Bruno Bertelli
Client
Title
Category
Award
Points
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Best of Cultural Driver
Points: 90.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Non-traditional & Guerrilla Marketing
Points: 45.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Brand Installations / Real-time Responsive / Generative
Points: 45.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Innovation / New Ideas in Out of Home
Points: 45.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Innovation / New Ideas in Experiential & Immersive
Points: 45.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Multicultural Impact
Points: 45.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Social Media Stunts & Activations
Points: 45.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Experiential / Brand Installations
Points: 45.0
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Multicultural Impact
Points: 21.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Content at the Speed of Culture
Points: 21.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Experiential / Brand Installations
Points: 21.0
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 21.0
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: B2B Communications
Points: 21.0
Starring Bars
Agency: LePub / Milan + LePub / Singapore
Client: Heineken
Category: B2B Communications
Points: 21.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Brand Installations
Points: 21.0
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México + New Brand By Story
Client: Tecate by Heineken Mexico
Category: Brand Partnerships / Creator / Brand Collaboration
Points: 9.0
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Brand Voice
Points: 9.0
Curfew Hostels
Agency: LePub / Singapore + LePub / Milan + Tiger Beer / Singapore + Tiger Beer Myanmar / Yangon
Client: Tiger Beer
Category: Experiential / In-Person Events
Points: 9.0
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México + New Brand By Story
Client: Tecate by Heineken Mexico
Category: Social Post / Real-time Response
Points: 9.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Events / In-Person
Points: 9.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Experiential / In-Person Events
Points: 9.0
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México + New Brand By Story
Client: Tecate by Heineken Mexico
Category: Creator-Led Content / Single
Points: 9.0
Starring Bars
Agency: LePub / Milan + LePub / Singapore
Client: Heineken
Category: B2B Communications
Points: 3.0
Rooftop Revival
Agency: LePub / Singapore + LePub / Milan + Heineken® / Amsterdam + Heineken® Korea / Seoul
Client: Heineken
Category: Brand Installations
Points: 3.0
Bar Excuses
Agency: LePub / Milan
Client: Heineken
Category: Innovation / Use of Media in Out of Home
Points: 3.0
Bar Excuses
Agency: LePub / Milan
Client: Heineken
Category: Experiential / In-Person Events
Points: 3.0
Rooftop Revival
Agency: LePub / Singapore + LePub / Milan + Heineken® / Amsterdam + Heineken® Korea / Seoul
Client: Heineken
Category: Innovation / New Ideas in Campaign Design
Points: 3.0
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México + New Brand By Story
Client: Tecate by Heineken Mexico
Category: Creator / Brand Collaboration
Points: 3.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Events & Experiential
Points: 3.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Current Event Response / Real-Time Reactive
Points: 3.0
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México + New Brand By Story
Client: Tecate by Heineken Mexico
Category: Current Event Response / Real-Time Reactive
Points: 3.0
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Experiential / In-Person Events
Points: 3.0
Tantrum Girl
Agency: LePub / Milan
Client: Toblerone
Category: Social Media Stunts & Activations
Points: 3.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Best of Cultural Driver
Award:
2026 Cultural Driver Best of Discipline Pencil
Points:
90.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Non-traditional & Guerrilla Marketing
Award:
2026 Direct Marketing Gold Pencil
Points:
45.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Brand Installations / Real-time Responsive / Generative
Award:
2026 Out of Home Gold Pencil
Points:
45.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Innovation / New Ideas in Out of Home
Award:
2026 Out of Home Gold Pencil
Points:
45.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Multicultural Impact
Award:
2026 Cultural Driver Gold Pencil
Points:
45.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Social Media Stunts & Activations
Award:
2026 Social Media Gold Pencil
Points:
45.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Pub Succession
Category:
Multicultural Impact
Award:
2026 Cultural Driver Silver Pencil
Points:
21.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Content at the Speed of Culture
Award:
2026 Cultural Driver Silver Pencil
Points:
21.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Award:
2026 Direct Marketing Silver Pencil
Points:
21.0
Client:
Heineken
Title:
Pub Succession
Category:
B2B Communications
Award:
2026 Direct Marketing Silver Pencil
Points:
21.0
Client:
Heineken
Title:
Pub Succession
Category:
B2B Communications
Award:
2026 Public Relations Silver Pencil
Points:
21.0
Client:
Heineken
Title:
Starring Bars
Category:
B2B Communications
Award:
2026 Public Relations Silver Pencil
Points:
21.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Brand Installations
Award:
2026 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Brand Partnerships / Creator / Brand Collaboration
Award:
2026 Public Relations Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Pub Succession
Category:
Brand Voice
Award:
2026 Public Relations Bronze Pencil
Points:
9.0
Client:
Tiger Beer
Title:
Curfew Hostels
Category:
Experiential / In-Person Events
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Bar Excuses
Category:
Craft / Use of Humor
Award:
2026 Out of Home Bronze Pencil
Points:
9.0
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Social Post / Real-time Response
Award:
2026 Social Media Bronze Pencil
Points:
9.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Events / In-Person
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / In-Person Events
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Creator-Led Content / Single
Award:
2026 Creator Content Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Starring Bars
Category:
B2B Communications
Award:
2026 Direct Marketing Merit Award
Points:
3.0
Client:
Heineken
Title:
Rooftop Revival
Category:
Brand Installations
Award:
2026 Out of Home Merit Award
Points:
3.0
Client:
Heineken
Title:
Bar Excuses
Category:
Innovation / Use of Media in Out of Home
Award:
2026 Out of Home Merit Award
Points:
3.0
Client:
Heineken
Title:
Bar Excuses
Category:
Experiential / In-Person Events
Award:
2026 Direct Marketing Merit Award
Points:
3.0
Client:
Heineken
Title:
Rooftop Revival
Category:
Innovation / New Ideas in Campaign Design
Award:
2026 Design in Advertising Merit Award
Points:
3.0
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Creator / Brand Collaboration
Award:
2026 Cultural Driver Merit Award
Points:
3.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Events & Experiential
Award:
2026 Public Relations Merit Award
Points:
3.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Current Event Response / Real-Time Reactive
Award:
2026 Public Relations Merit Award
Points:
3.0
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Current Event Response / Real-Time Reactive
Award:
2026 Public Relations Merit Award
Points:
3.0
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / In-Person Events
Award:
2026 Branded Entertainment Merit Award
Points:
3.0