The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Robert Friedman
Client
Title
Category
Award
Points
Iconoclasts
Agency: @radical.media / New York
Client: Grey Goose
Category: Television / Reality/Unscripted Series
Points: 15.0
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Television / Specials or one-time screenings
Points: 15.0
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Online Branded Entertainment / Campaign
Points: 10.0
Sony "The Rocket Project: We Have Lift-off"
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Non-Broadcast / Single
Points: 10.0
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose
Category: Television / Reality/Unscripted Series
Points: 5.0
Summit on the Summit: Kilimanjaro
Agency: @radical.media / New York
Client: Proctor & Gamble
Category: Television / Specials or one-time screenings
Points: 5.0
The Rocket Project: We Have Lift-off
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Online Branded Entertainment /
Points: 5.0
Summit on the Summit: Kilimanjaro
Agency: @radical.media / New York
Client: Proctor & Gamble
Category: Events and Installations /
Points: 5.0
Sony "The Rocket Project"
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Non-Broadcast / Campaign
Points: 5.0
Arcade Fire UNSTAGED Pre-show
Agency: DIGITAS, NY / New York
Client: American Express
Category: Online Films And Video / Long Form - Single
Points: 5.0
Client:
Grey Goose
Title:
Iconoclasts
Category:
Television / Reality/Unscripted Series
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Sony "The Rocket Project: We Have Lift-off"
Category:
Non-Broadcast / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Proctor & Gamble
Title:
Summit on the Summit: Kilimanjaro
Category:
Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony Electronics
Title:
The Rocket Project: We Have Lift-off
Category:
Online Branded Entertainment /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Proctor & Gamble
Title:
Summit on the Summit: Kilimanjaro
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony Electronics
Title:
Sony "The Rocket Project"
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0