The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Marcos Gemal
Client
Title
Category
Award
Points
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Online / Short Form Videos
Points: 15.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2
Category: Consumer - Online / Short Form Videos
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2
Category: Non-Profit - Advertising / Advertising
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Other Branded Content / Live Events
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2
Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Merit Award
Points:
5.0