The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Andre Maciel
Client
Title
Category
Award
Points
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Products
Points: 45.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: B2B Communications
Points: 21.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Product Packaging
Points: 21.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: P.O.P. & In-Store / Single
Points: 21.0
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Integrated / Omnichannel Campaigns for Good
Points: 21.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / New Ideas in Experiential & Immersive
Points: 9.0
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Print & Out of Home
Points: 9.0
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 9.0
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 9.0
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Customer Experience / CX
Points: 9.0
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Cultural Driver for Good
Points: 9.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / Use of Media in Print & Promotional
Points: 9.0
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Social Media for Good
Points: 9.0
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Black Madre / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Experiential & Immersive for Good
Points: 3.0
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Raw Audio / Sao Paulo + Surreal Hotel Arts / Sao Paulo
Client: Mars
Category: Direct Marketing for Good
Points: 3.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Promotional / Physical Product
Points: 3.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / Use of Media in IP & Product Design
Points: 3.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Physical Items
Points: 3.0
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Innovation / New Ideas in Out of Home
Points: 3.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Products
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
B2B Communications
Award:
2026 Direct Marketing Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Product Packaging
Award:
2026 Print & Promotional Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
P.O.P. & In-Store / Single
Award:
2026 Out of Home Silver Pencil
Points:
21.0
Client:
Mars
Title:
Pedigree Caramelo
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2026 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Print & Out of Home
Award:
2026 The Indies Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Award:
2026 The Indies Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Customer Experience / CX
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
Mars
Title:
Pedigree Caramelo
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / Use of Media in Print & Promotional
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.0
Client:
Mars
Title:
Pedigree Caramelo
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.0
Client:
Mars
Title:
Pedigree Caramelo
Category:
Experiential & Immersive for Good
Award:
2026 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mars
Title:
Pedigree Caramelo
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Promotional / Physical Product
Award:
2026 IP & Product Design Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / Use of Media in IP & Product Design
Award:
2026 IP & Product Design Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Items
Award:
2026 Direct Marketing Merit Award
Points:
3.0