The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Greg Greenberg
Client
Title
Category
Award
Points
Shot on iPhone | USHER | Apple Music Super Bowl LV
Agency: TBWA\Media Arts Lab / Los Angeles + Cartel + TRAFIK + HPLA
Client: Apple
Category: Artist / Brand Collaboration
Points: 45.0
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Special Effects / Single
Points: 45.0
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Production Design
Points: 45.0
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Innovation / Execution in Film
Points: 21.0
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Direction / Single
Points: 21.0
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Craft / Writing
Points: 21.0
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 9.0
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Film
Points: 9.0
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Film
Points: 9.0
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Branded Content
Points: 9.0
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Music Videos
Points: 9.0
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Writing / Single
Points: 3.0
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Artist / Brand Collaboration
Points: 3.0
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Craft / Art Direction
Points: 3.0
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Long Form Video / Series / Episodic
Points: 3.0
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Casting
Points: 3.0
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Film & Video for Good
Points: 3.0
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Visual Effects / Single
Points: 3.0
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Cinematography / Single
Points: 3.0
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Casting
Points: 3.0
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Use of Media in Film
Points: 3.0
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.0
Client:
Apple
Title:
Shot on iPhone | USHER | Apple Music Super Bowl LV
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Production Design
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Innovation / Execution in Film
Award:
2024 Film & Video Silver Pencil
Points:
21.0
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Award:
2024 Health & Wellness Silver Pencil
Points:
21.0
Client:
Apple
Title:
The Waiting Room
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.0
Client:
Apple
Title:
The Waiting Room
Category:
Film
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Another Birthday
Category:
Film
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Another Birthday
Category:
Branded Content
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple
Title:
The Waiting Room
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Another Birthday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Apple
Title:
Another Birthday
Category:
Craft / Art Direction
Award:
2024 Health & Wellness Merit Award
Points:
3.0
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple
Title:
The Waiting Room
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Apple
Title:
Another Birthday
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.0
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Visual Effects / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Apple
Title:
Another Birthday
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.0