The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Tom Poole
Client
Title
Category
Award
Points
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Varying Length Campaign
Points: 50.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Varying Length Campaign
Points: 25.0
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace
Category: Craft - Cinematography / Single
Points: 25.0
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas
Category: Craft - Editing / Single
Points: 25.0
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Short Form - Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide
Category: Craft - Writing / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide
Category: Craft - Direction / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Innovation in Film / Television / Cinema
Points: 25.0
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Long Form - Single
Points: 25.0
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Short Form - Single
Points: 15.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Broadcast / Short Form - Single
Points: 15.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo
Category: Online Films & Video / Long Form - Single
Points: 10.0
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace
Category: Craft - Writing / Single
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo
Category: Television / Long Form - Single
Points: 10.0
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Short Form - Single
Points: 10.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Television / Long Form - Single
Points: 2.0
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace
Category: Online Films & Video / Long Form - Single
Points: 2.0
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace
Category: Television / Short Form - Single
Points: 2.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide
Category: Integrated Campaign
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Craft - Direction / Single
Points: 2.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo
Category: Craft - Direction / Single
Points: 2.0
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client: Squarespace
Category: Television / Short Form - Single
Points: 2.0
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Short Form - Single
Points: 2.0
Make Your Next Move
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace
Category: Innovation in Direct
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Craft - Cinematography / Single
Points: 2.0
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace
Category: Online / Short Form - Single
Points: 2.0
Dinner
Agency: Spotify In-House / New York
Client: Spotify
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
Make Your Next Move
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo
Category: Broadcast / Short Form - Single
Points: 2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Best of Discipline Pencil
Points:
50.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Squarespace
Title:
Calling JohnMalkovich.com
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Squarespace
Title:
Who is John Malkovich
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Squarespace
Title:
Make Your Next Move
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Spotify
Title:
Dinner
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Squarespace
Title:
Make Your Next Move
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0