The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Santiago Luna Lupo
Client
Title
Category
Award
Points
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Craft / Data-Driven Personalization
Points: 25.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Creative Use of Data / Targeting
Points: 25.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Creative Use of Data / Real-Time
Points: 15.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Out of Home / Billboards & Transit
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Innovation in Direct Marketing
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Innovation in Out of Home
Points: 10.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Craft / Use of Technology
Points: 2.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Utility
Points: 2.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Craft / Use of Technology
Points: 2.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Craft / Use of Technology
Points: 2.0
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global
Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Edible Six Pack Rings
Agency: We Believers / New York
Client: E6PR
Category: Sustainable Development Goals
Points: 2.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Out of Home
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Utility
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0