The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
-
Year
2017
- 2017
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Interactive
- Social Media
Year
-
Year
2017
- 2017
Client
Title
Category
Award
Points

Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Interactive / Online
Points: 5.0


Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Branded Entertainment
Points: 5.0


#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Branded Social Campaign
Points: 5.0


#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Real-Time Response
Points: 5.0


Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0

Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0

Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
