The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Mark Tutssel
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient / Immersive / Installations
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Installations
Points: 25.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Experiential / Augmented Reality
Points: 15.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Points: 15.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality
Points: 15.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Integrated Branding / Integrated Online
Points: 10.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Mobile / Utility
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Points: 10.0
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Samsung Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
Points: 10.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Points: 5.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Direct
Points: 5.0
The Rundead
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
The Rundead
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Points: 5.0
The Chant
Agency: Leo Burnett / Chicago Client: Samsung Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Galaxy Surfboard
Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Responsive Environments
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Cross-Platform / Experiential
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Applications
Points: 5.0
Voices of Life
Agency: Leo Burnett / Chicago Client: Samsung Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Points: 5.0
The Chant
Agency: Leo Burnett / Chicago Client: Samsung Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Social Media & Viral Marketing
Points: 5.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Points: 5.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Points: 5.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Branded Entertainment
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Points: 5.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Utility
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Brooks Running
Title:
The Rundead
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
The Chant
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Samsung
Title:
Galaxy Surfboard
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Voices of Life
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Samsung
Title:
Voices of Life
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
The Chant
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0