The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Ilya Katsap
Client
Title
Category
Award
Points
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 45.0
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Direct Marketing for Good
Points: 45.0
Room for Everyone
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: B2B Communications
Points: 21.0
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 21.0
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America
Category: Social Post / Real-time Response
Points: 21.0
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Creative Use of Data
Points: 9.0
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Data for Good
Points: 9.0
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Digital & Online / Websites & Mobile
Points: 9.0
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 9.0
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America
Category: Social Post / Single
Points: 9.0
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America
Category: Content at the Speed of Culture
Points: 3.0
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Experiential & Immersive for Good
Points: 3.0
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Utility
Points: 3.0
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America
Category: Current Event Response
Points: 3.0
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
Room for Everyone
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.0
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Real-time Response
Award:
2025 Social Media Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
Room for Everyone
Category:
Creative Use of Data
Award:
2025 Creative Use of Technology Bronze Pencil
Points:
9.0
Client:
Mastercard
Title:
Room for Everyone
Category:
Data for Good
Award:
2025 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
Mastercard
Title:
Room for Everyone
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Single
Award:
2025 Social Media Bronze Pencil
Points:
9.0
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Merit Award
Points:
3.0
Client:
Mastercard
Title:
Room for Everyone
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mastercard
Title:
Room for Everyone
Category:
Utility
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.0