The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
#
One Show
Creative Rankings
Ari Merkin
Client
Title
Category
Award
Points

MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 75.0


Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 25.0


Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0


Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Points: 25.0


Ride
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0


Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0


Racing
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0


Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0


Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0


Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 15.0


Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0


Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0


Oversized Phone
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0


Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0


Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0


Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 10.0


Sip Not Guzzle, Burn the Maps, Middle Finger
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0


Downside
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 5.0


Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 5.0


Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0


Flavor
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 5.0


Box of Poison
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0


Free Fact
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0


Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0


Truth
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 5.0


Put Away the Middle Finger
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0


Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 5.0


Urinal
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0


Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Points: 5.0


Lamp
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0


Burn the Maps
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0


Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0


Jump Through the Window, Mess with Perfection, Master the Asphalt
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0


Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0


Baby Invasion
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0


Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0


Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
75.0

Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0

Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0

Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0

Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0

Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0

Client:
BELL
Title:
Racing
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0

Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0

Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0

Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0

Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0

Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0

Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0

Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0

Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0

Client:
American Legacy Foundation
Title:
Downside, Flavor, Positive
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0

Client:
MINI
Title:
Sip Not Guzzle, Burn the Maps, Middle Finger
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Downside
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Flavor
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Box of Poison
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Free Fact
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0

Client:
MINI
Title:
Put Away the Middle Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Positive
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Urinal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
MINI
Title:
Oversized Newspaper
Category:
Outdoor / Outdoor: Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
IKEA
Title:
Lamp
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
MINI
Title:
Burn the Maps
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0

Client:
American Legacy Foundation
Title:
Baby Invasion
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
