The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Fernando Machado
Client
Title
Category
Award
Points
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Game Marketing
Points: 45.0
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty
Category: Experiential / Virtual Events
Points: 21.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Physical Items
Points: 9.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
The Tavern
Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm
Client: Activision Blizzard
Category: Game Marketing
Points: 3.0
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty
Category: Active Engagement / Call to Action
Points: 3.0
Client:
Activision
Title:
Scratchboards
Category:
Game Marketing
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Activision
Title:
Scratchboards
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Activision
Title:
Scratchboards
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Activision Blizzard
Title:
The Tavern
Category:
Game Marketing
Award:
2023 Gaming Merit Award
Points:
3.0