The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Alex Bogusky

Client

Title

Category

Award

Points

MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding Points: 75.0
Ride Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 25.0
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign Points: 25.0
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign Points: 25.0
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single Points: 25.0
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign Points: 25.0
Richter, Racing, Laugh Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign Points: 25.0
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 25.0
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single Points: 25.0
Socially Acceptable Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single Points: 25.0
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 15.0
Jump Through the Window Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single Points: 15.0
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign Points: 15.0
Torture Device Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign Points: 15.0
Sip Not Guzzle Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single Points: 15.0
Racing Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single Points: 15.0
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 10.0
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 10.0
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single Points: 10.0
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 10.0
Oversized Phone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 10.0
Downside, Flavor, Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single Points: 10.0
Oversized Trashcan Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 10.0
Burn the Maps Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single Points: 5.0
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television Over :30 Single Points: 5.0
Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single Points: 5.0
Flavor Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign Points: 5.0
Arsenic Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
Free Fact Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single Points: 5.0
Presidential Visit Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign Points: 5.0
Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign Points: 5.0
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign Points: 5.0
Box of Poison Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign Points: 5.0
Urinal Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
Palm Trees Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single Points: 5.0
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single Points: 5.0
Parking How Sad Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single Points: 5.0
Arsenic, Ammonia, Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign Points: 5.0
Baby Invasion Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign Points: 5.0
Arsenic Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
Living Room Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single Points: 5.0
Chest, Chair, Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign Points: 5.0
Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 5.0
Sip Not Guzzle, Burn the Maps, Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 5.0
Put Away the Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single Points: 5.0
Postcard Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single Points: 5.0
Kitchen Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single Points: 5.0
Downside Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign Points: 5.0

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

2003 Advertising Gold Pencil

75.0

MINI

Ride

Exceptional Innovation in Marketing / Innovative Marketing: Single

2003 Advertising Gold Pencil

25.0

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

2003 Advertising Gold Pencil

25.0

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

2003 Advertising Gold Pencil

25.0

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Gold Pencil

25.0

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

2003 Advertising Gold Pencil

25.0

BELL

Richter, Racing, Laugh

Trade / Trade Color Full Page or Spread: Campaign

2003 Advertising Gold Pencil

25.0

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2003 Advertising Gold Pencil

25.0

MINI

Match

Collateral Advertising / Collateral Posters: Single

2003 Advertising Gold Pencil

25.0

BELL

Socially Acceptable

Trade / Trade Color Full Page or Spread: Single

2003 Advertising Gold Pencil

25.0

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2003 Advertising Silver Pencil

15.0

MINI

Jump Through the Window

Newspaper / Newspaper Over 600 Lines: Single

2003 Advertising Silver Pencil

15.0

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

2003 Advertising Silver Pencil

15.0

Florida Department of Health

Torture Device

Public Service/Political / Public Service/Political Radio: Campaign

2003 Advertising Silver Pencil

15.0

MINI

Sip Not Guzzle

Newspaper / Newspaper Over 600 Lines: Single

2003 Advertising Silver Pencil

15.0

BELL

Racing

Trade / Trade Color Full Page or Spread: Single

2003 Advertising Silver Pencil

15.0

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2003 Advertising Bronze Pencil

10.0

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2003 Advertising Bronze Pencil

10.0

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

2003 Advertising Bronze Pencil

10.0

MINI

Oversized Newspaper

Exceptional Innovation in Marketing / Innovative Marketing: Single

2003 Advertising Bronze Pencil

10.0

MINI

Oversized Phone

Exceptional Innovation in Marketing / Innovative Marketing: Single

2003 Advertising Bronze Pencil

10.0

American Legacy Foundation

Downside, Flavor, Positive

Public Service/Political / Public Service/Political Radio: Single

2003 Advertising Bronze Pencil

10.0

MINI

Oversized Trashcan

Exceptional Innovation in Marketing / Innovative Marketing: Single

2003 Advertising Bronze Pencil

10.0

MINI

Burn the Maps

Newspaper / Newspaper Over 600 Lines: Single

2003 Advertising Merit Award

5.0

MINI

This is America

Consumer Television / Consumer Television Over :30 Single

2003 Advertising Merit Award

5.0

IKEA

Lamp

Consumer Television / Consumer Television Over :30 Single

2003 Advertising Merit Award

5.0

American Legacy Foundation

Flavor

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

2003 Advertising Merit Award

5.0

American Legacy Foundation

Arsenic

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2003 Advertising Merit Award

5.0

American Legacy Foundation

Free Fact

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2003 Advertising Merit Award

5.0

MINI

Oversized Newspaper

Outdoor / Outdoor: Single

2003 Advertising Merit Award

5.0

Florida Department of Health

Presidential Visit

Public Service/Political / Public Service/Political Radio: Campaign

2003 Advertising Merit Award

5.0

American Legacy Foundation

Positive

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

2003 Advertising Merit Award

5.0

MINI

Jump Through the Window, Mess with Perfection, Master the Asphalt, Park

Outdoor / Outdoor: Campaign

2003 Advertising Merit Award

5.0

American Legacy Foundation

Box of Poison

Public Service/Political / Public Service/Political Radio: Campaign

2003 Advertising Merit Award

5.0

American Legacy Foundation

Urinal

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2003 Advertising Merit Award

5.0

American Legacy Foundation

Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2003 Advertising Merit Award

5.0

MINI

Palm Trees

Outdoor / Outdoor: Single

2003 Advertising Merit Award

5.0

MINI

This is America

Consumer Television / Consumer Television :30/:25 Single

2003 Advertising Merit Award

5.0

MINI

Parking How Sad

Outdoor / Outdoor: Single

2003 Advertising Merit Award

5.0

American Legacy Foundation

Arsenic, Ammonia, Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2003 Advertising Merit Award

5.0

American Legacy Foundation

Baby Invasion

Public Service/Political / Public Service/Political Radio: Campaign

2003 Advertising Merit Award

5.0

American Legacy Foundation

Arsenic

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2003 Advertising Merit Award

5.0

IKEA

Living Room

Consumer Television / Consumer Television :30/:25 Single

2003 Advertising Merit Award

5.0

IKEA

Chest, Chair, Lamp

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2003 Advertising Merit Award

5.0

American Legacy Foundation

Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2003 Advertising Merit Award

5.0

MINI

Sip Not Guzzle, Burn the Maps, Middle Finger

Consumer Television / Consumer Television :30/:25 Campaign

2003 Advertising Merit Award

5.0

MINI

Put Away the Middle Finger

Newspaper / Newspaper Over 600 Lines: Single

2003 Advertising Merit Award

5.0

MINI

Postcard

Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Merit Award

5.0

IKEA

Kitchen

Consumer Television / Consumer Television :30/:25 Single

2003 Advertising Merit Award

5.0

American Legacy Foundation

Downside

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

2003 Advertising Merit Award

5.0

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