The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Alex Bogusky
Client
Title
Category
Award
Points
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 15.0
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 10.0
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Smitten, Car Types, 0-60
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 5.0
Small Space- Victory Lap
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Crazyworld
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
State Stickers
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Small Space- Parallel Park
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Ice Cream, School Photo, Comic Book
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Brandon
Agency: harvest / Santa Monica Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Time
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 5.0
B is for Boner, S is for Soul, C is for Carvoholic
Agency: Crispin Porter + Bogusky / Miami Client: Telluride Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Grapes
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Happy
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mavericks Insert
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Evel Iron On
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
What the ?, Time, Outside the Club
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Bogey Stickers
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Ice Cream Truck
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Surf, Pier, Snow
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Shadows- clock
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Smitten, Car Types, 0-60
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Small Space- Victory Lap
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
State Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Small Space- Parallel Park
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream, School Photo, Comic Book
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Brandon
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Time
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Telluride
Title:
B is for Boner, S is for Soul, C is for Carvoholic
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Grapes
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Happy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Mavericks Insert
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Evel Iron On
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
What the ?, Time, Outside the Club
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Bogey Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Surf, Pier, Snow
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0