The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Alex Bogusky
Client
Title
Category
Award
Points
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 25.0
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Non-Broadcast / Single
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political-Television / Campaign
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political-Television / Single
Points: 25.0
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Dynamic / Business to Consumer - Single
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Web Sites / Business to Consumer
Points: 10.0
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Web Sites / Business to Consumer
Points: 10.0
Panty Poker
Agency: Crispin Porter + Bogusky / Miami
Client: PINK
Category: Brand Gaming / Business to Consumer
Points: 10.0
Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP
Category: Viral and Email / Business to Consumer
Points: 10.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Collateral Advertising / Posters: Single
Points: 10.0
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Television / Campaign
Points: 10.0
Coq Roq Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Radio / Campaign
Points: 5.0
Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Radio / Single
Points: 5.0
Counterfeit Website
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Web Sites / Business to Consumer
Points: 5.0
Cover-Up
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Radio / Single
Points: 5.0
Scavenger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Viral and Email / Business to Consumer
Points: 5.0
Jolly Good Call
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Atlantic Airways
Category: Viral and Email / Business to Consumer
Points: 5.0
Toe Rings
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Radio / Single
Points: 5.0
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Viral and Email / Business to Consumer
Points: 5.0
Chill Text Generator
Agency: Crispin Porter + Bogusky / Miami
Client: Coke Zero
Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Mantropy Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
RoofStudio Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Stencil Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Twinkies
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Television / Single
Points: 5.0
Wake Up with the King: Bed, Curtain, Dog
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 5.0
Mother-In-Law
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Television / Single
Points: 5.0
Bike2work
Agency: Crispin Porter + Bogusky / Miami
Client: Shimano
Category: Banners - Fixed Space / Promotional Advertising - Single
Points: 5.0
Good Samaritians
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political-Television / Single
Points: 5.0
RoofStudio-Peg Banner
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Personality Banner
Agency: Crispin Porter + Bogusky / Miami
Client: PINK
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Motoring Meter Sticker
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Environmental Design / Single
Points: 5.0
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Consumer Radio / Single
Points: 5.0
Change Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: GAP
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Hardly Legal Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: YoungGuns International Advertising Awards
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Gap "Dust"
Agency: MJZ / Los Angeles
Client: Gap
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Fair Enough
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Slap Some Sense into a Victim
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
SithSense
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
PINK
Title:
Panty Poker
Category:
Brand Gaming / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
GAP
Title:
Watchmechange
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Counterfeit
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Coq Roq Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Toe Rings/Cover-Up/Candy Stores
Category:
Public Service/Political-Radio / Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Candy Stores
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Counterfeit Website
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Cover-Up
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Scavenger
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Virgin Atlantic Airways
Title:
Jolly Good Call
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Toe Rings
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
SithSense
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Coke Zero
Title:
Chill Text Generator
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Maxim
Title:
Mantropy Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
RoofStudio Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Stencil Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Twinkies
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Wake Up with the King: Bed, Curtain, Dog
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Mother-In-Law
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Shimano
Title:
Bike2work
Category:
Banners - Fixed Space / Promotional Advertising - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Good Samaritians
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
RoofStudio-Peg Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
PINK
Title:
Personality Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Motoring Meter Sticker
Category:
Environmental Design / Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Burger King
Title:
Sausage Biscuit
Category:
Consumer Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
GAP
Title:
Change Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
YoungGuns International Advertising Awards
Title:
Hardly Legal Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Gap
Title:
Gap "Dust"
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Points:
5.0