The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Steve Miller
Client
Title
Category
Award
Points
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Physical Products
Points: 45.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Product Packaging
Points: 21.0
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks
Category: Innovation / Use of Media in Film
Points: 9.0
Bomb Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks
Category: Writing / Single
Points: 9.0
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks
Category: Writing / Single
Points: 3.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Social Post / Real-time Response
Points: 3.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Stunts & Activations
Points: 3.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Content at the Speed of Culture
Points: 3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Physical Products
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Product Packaging
Award:
2024 Direct Marketing Silver Pencil
Points:
21.0
Client:
Visionworks
Title:
Bed Test
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Bronze Pencil
Points:
9.0
Client:
Visionworks
Title:
Bomb Test
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Visionworks
Title:
Bed Test
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0