The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Sam Baerwald
Client
Title
Category
Award
Points
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Films & Video / Long Form - Single
Points: 50.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Non-Broadcast / Online
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Branded Content / Online
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Integrated Branding / Consumer Campaign
Points: 25.0
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton
Category: Integrated Branding / Public Service Campaign
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Branded Entertainment / Long-form
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Films & Video / Long Form - Single
Points: 25.0
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing
Category: Online Branded Entertainment / Long-form
Points: 10.0
MFCEO - No Middle Choice
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Consumer Television / :20 and Under - Single
Points: 5.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
K-Swiss
Title:
MFCEO - No Middle Choice
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0