The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Jason Krebs

Client

Title

Category

Award

Points

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design Points: 75.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals Points: 15.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management Points: 15.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single Points: 15.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Cultural Driver Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Cultural Driver Points: 2.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Film / Health & Wellness Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building Points: 2.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Use of Music / Original Music Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Systems / Reduced Inequalities Points: 2.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Branded Content Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Influencer Marketing / Single Channel Points: 2.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Sandy Hook Promise

Back to School Essentials

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Media Relations

2020 Public Relations Gold Pencil

25.0

Microsoft

Changing the Game

Brand Transformation

2020 Integrated Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

25.0

Microsoft

Changing the Game

Physical Product

2020 IP & Products Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Social Post / Single

2020 Social Media Gold Pencil

25.0

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Current Event Response

2020 Public Relations Gold Pencil

25.0

Microsoft

Changing the Game

CMO Pencil

2020 CMO Pencil Gold Pencil

25.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Craft / Use of Visuals

2020 Social Media Silver Pencil

15.0

Sandy Hook Promise

Back to School Essentials

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Microsoft

Changing the Game

Branding / Branded Item

2020 Design Silver Pencil

15.0

Microsoft

Changing the Game

Reputation Management

2020 Public Relations Silver Pencil

15.0

Sandy Hook Promise

Back to School Essentials

Television & VOD / Long Form - Single

2020 Film Silver Pencil

15.0

Sandy Hook Promise

Back to School Essentials

Cultural Driver

2020 Cultural Driver Bronze Pencil

10.0

Microsoft

Changing the Game

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

Microsoft

Changing the Game

Packaging / Specialty

2020 Design Bronze Pencil

10.0

Microsoft

Changing the Game

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

Microsoft

Changing the Game

Cultural Driver

2020 Cultural Driver Merit Award

2.0

Sandy Hook Promise

Back to School Essentials

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Microsoft

Changing the Game

Responsive Environments

2020 Experiential & Immersive Merit Award

2.0

Microsoft

Changing the Game

Community Building

2020 Public Relations Merit Award

2.0

Sandy Hook Promise

Back to School Essentials

Use of Music / Original Music

2020 Moving Image Craft Merit Award

2.0

Microsoft

Changing the Game

Systems / Reduced Inequalities

2020 Sustainable Development Pencil Merit Award

2.0

Sandy Hook Promise

Back to School Essentials

Branded Content

2020 Health, Wellness & Pharma Merit Award

2.0

Microsoft

Changing the Game

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

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