The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Lauren Varvara
Client
Title
Category
Award
Points
Saatchi & Saatchi & Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide
Category: Penta Pencil
Points: 150.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Green Pencil
Points: 90.0
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 45.0
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 45.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Influencer Marketing / Multi-Channel
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Stunts & Activations
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Co-Promotions
Points: 10.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Television & VOD / Varying Length Campaign
Points: 10.0
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 9.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide
Category: Current Event Response
Points: 9.0
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: Influencer Marketing / Use of Celebrity
Points: 9.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Single Country or Region / Consumer / Brand
Points: 3.0
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Social Video / Over 15 Seconds
Points: 3.0
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide
Category: Integrated Campaign
Points: 3.0
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Brand Partnerships
Points: 3.0
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide
Category: Integrated Campaign
Points: 3.0
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Social Media Post / Single
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Active Engagement / Call to Action
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Sustainable Development Goals
Points: 3.0
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare
Category: Promotional / Print Advertisements
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Brand Partnerships
Points: 3.0
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Physical Items
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York
Client: Tide
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare
Category: Craft / Writing
Points: 3.0
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: Popular Culture Impact
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide
Category: Brand Partnerships
Points: 3.0
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare
Category: Craft / Writing
Points: 3.0
The Third Nipple
Agency: Droga5 New York, part of Accenture Song / New York + Perky / San Antonio
Client: Perky
Category: Social Post / Single Platform Series
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide
Category: Influencer Marketing / Multi-Channel
Points: 3.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble
Category: Co-Promotions
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble
Category: Innovation in Film
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Innovation in Film
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Integrated Branding Campaign
Points: 2.0
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble
Category: Integrated Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Integrated Branding Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Co-Promotions
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Single Country or Region / Consumer / Brand
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Innovation in Branded Entertainment
Points: 2.0
Client:
Procter & Gamble - Tide
Title:
Saatchi & Saatchi & Tide
Category:
Penta Pencil
Award:
2021 Penta Pencil Penta Pencil
Points:
150.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Gold Pencil
Points:
45.0
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Film & Video Gold Pencil
Points:
45.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Tide
Title:
Gonna Need More Tide
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Bronze Pencil
Points:
9.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Media Post / Single
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.0
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Promotional / Print Advertisements
Award:
2021 Design Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Tide
Title:
Gonna Need More Tide
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Brand Partnerships
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.0
Client:
Perky
Title:
The Third Nipple
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Co-Promotions
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0