The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Marcel Marcondes

Client

Title

Category

Award

Points

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology Points: 45.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown Points: 45.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown Points: 45.0
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Integrated Campaign Points: 15.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships Points: 15.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown Points: 15.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown Points: 15.0
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Active Engagement / Call to Action Points: 15.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events Points: 15.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream Points: 15.0
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships Points: 7.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver Points: 3.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand Points: 3.0
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships Points: 3.0
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Experiential & Immersive Points: 1.0
#Pit4Busch Agency: VaynerMedia / New York Client: Busch Category: Stunts & Activations Points: 1.0
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Online Community / Platform Points: 1.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

2021 Out of Home Gold Pencil

45.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

2021 Experiential & Immersive Gold Pencil

45.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

2021 Interactive & Online Gold Pencil

45.0

Budweiser (USA)

The Future Official Sponsors of the NWSL

Integrated Campaign

2021 Direct Marketing Gold Pencil

15.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Brand Partnerships

2021 Integrated Gold Pencil

15.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

2021 Digital Craft Gold Pencil

15.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

2021 Public Relations Gold Pencil

15.0

Budweiser (USA)

The Future Official Sponsors of the NWSL

Active Engagement / Call to Action

2021 Social Media Gold Pencil

15.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Live Events

2021 Direct Marketing Gold Pencil

15.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Virtual Events - Livestream

2021 Branded Entertainment Gold Pencil

15.0

Budweiser (USA)

The Future Official Sponsors of the NWSL

Brand Partnerships

2021 Integrated Silver Pencil

7.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Cultural Driver

2021 Cultural Driver Bronze Pencil

3.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Single Country or Region / Consumer / Brand

2021 Creative Effectiveness Bronze Pencil

3.0

Budweiser (USA)

The Future Official Sponsors of the NWSL

Brand Partnerships

2021 Public Relations Bronze Pencil

3.0

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Spatial Design / Experiential & Immersive

2021 Design Merit Award

1.0

Busch

#Pit4Busch

Stunts & Activations

2021 Social Media Merit Award

1.0

Budweiser (USA)

The Future Official Sponsors of the NWSL

Online Community / Platform

2021 Interactive & Online Merit Award

1.0

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