The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Marcel Marcondes
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Out of Home
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Experiential & Immersive
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Interactive & Online
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Craft / Use of Technology
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Active Engagement / Call to Action
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Live Events
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Integrated Campaign
Points: 45.0
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Current Event Response
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Brand Partnerships
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Virtual Events - Livestream
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Brand Partnerships
Points: 21.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Public Relations
Points: 9.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Brand Partnerships
Points: 9.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Single Country or Region / Consumer / Brand
Points: 9.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Cultural Driver
Points: 9.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Online Community / Platform
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Don't drink and buy
Agency: DAVID / Miami + The Mill / Los Angeles
Client: Budweiser
Category: Digital & Online / Social Media Post - Series
Points: 3.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Spatial Design / Experiential & Immersive
Points: 3.0
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser
Category: Brand Partnerships
Points: 3.0
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser
Category: Multi-Country or Global / Consumer / Brand
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Online Community / Platform
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Budweiser
Title:
Don't drink and buy
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Budweiser
Title:
One Team
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Busch
Title:
#Pit4Busch
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.0