The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Independent Network Rankings
GUT
Client
Title
Category
Award
Points
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre
Category: Current Event Response
Points: 21.00
1000 Slides
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant
Category: Television & VOD / 31-60 Seconds - Single
Points: 21.00
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre
Category: Craft / Data-Driven Personalization
Points: 21.00
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty
Category: Experiential / Virtual Events
Points: 21.00
Reinventing Consultancy
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant
Category: Television & VOD / 31-60 Seconds - Series
Points: 9.00
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre
Category: Digital & Online / Ecommerce
Points: 9.00
Memes to Dreams
Agency: GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client: Popeyes Louisiana Kitchen
Category: Influencer Marketing / Multi-Channel
Points: 3.00
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty
Category: Active Engagement / Call to Action
Points: 3.00
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre
Category: Active Engagement / Call to Action
Points: 3.00
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre
Category: User-Generated Content
Points: 3.00
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre
Category: Social Post / Real-time Response
Points: 3.00
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre
Category: Brand Voice
Points: 3.00
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre
Category: Custom / User-Generated Content
Points: 3.00
Mexico Manda
Agency: GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client: Corona
Category: Cinematography / Single
Points: 3.00
We Are Mello
Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client: The Coca-Cola Company / Coca-Cola
Category: Events / Virtual
Points: 3.00
Coca-Cola Creations
Agency: VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client: The Coca-Cola Company
Category: Multi-Region or Market / Consumer / Brand
Points: 3.00
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Globant
Title:
1000 Slides
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Globant
Title:
Reinventing Consultancy
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Mercado Libre
Title:
Real Street Style
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Popeyes Louisiana Kitchen
Title:
Memes to Dreams
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
Files of Freedom
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Social Post / Real-time Response
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Custom / User-Generated Content
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Corona
Title:
Mexico Manda
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
We Are Mello
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00