The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Independent Network Rankings
Rethink
Client
Title
Category
Award
Points
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 21.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Public Relations for Good
Points: 21.00
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Integrated / Omnichannel Campaign
Points: 10.50
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Influencer Marketing / Multi-Channel
Points: 9.00
Coors Light's Out
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Coors Light
Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Points: 9.00
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Integrated / Omnichannel Campaign
Points: 9.00
Living Stories
Agency: Rethink / Toronto + Penguin Books Random House
Client: Penguin Books Random House
Category: Use of Smart Devices & Voice Assistants
Points: 9.00
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.00
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Out of Home for Good
Points: 9.00
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Brand Partnerships
Points: 3.00
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Full Pin Gourmet Mushrooms Rebrand
Agency: Rethink / Toronto + Full Pin / Montreal
Client: Full Pin
Category: Brand Identity / Rebranding
Points: 3.00
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Innovation / Use of Media in Social Media
Points: 3.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Direct Marketing for Good
Points: 3.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Brand Partnerships
Points: 3.00
Feel It. Find It.
Agency: Rethink / New York + Epidemic Sound / Stockholm
Client: Epidemic Sound
Category: Craft / Writing
Points: 3.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Experiential & Immersive for Good
Points: 3.00
U up?
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Active Engagement / Call to Action
Points: 3.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Brand Partnerships
Points: 3.00
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 3.00
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Community Building
Points: 3.00
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company
Category: Brand Partnerships
Points: 3.00
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Integrated / Omnichannel Campaign
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Innovation / Use of Media in Integrated / Omnichannel
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Innovation / Use of Media in Out of Home
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Product Packaging
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Content at the Speed of Culture
Points: 1.50
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company
Category: Social Post / Real-time Response
Points: 1.50
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Public Relations for Good
Award:
2025 Public Relations Silver Pencil
Points:
21.00
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Silver Pencil
Points:
10.50
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Influencer Marketing / Multi-Channel
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Coors Light
Title:
Coors Light's Out
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Award:
2025 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Penguin Books Random House
Title:
Living Stories
Category:
Use of Smart Devices & Voice Assistants
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Out of Home for Good
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Full Pin
Title:
Full Pin Gourmet Mushrooms Rebrand
Category:
Brand Identity / Rebranding
Award:
2025 Design Merit Award
Points:
3.00
Client:
IKEA
Title:
U up?
Category:
Innovation / Use of Media in Social Media
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Epidemic Sound
Title:
Feel It. Find It.
Category:
Craft / Writing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
IKEA
Title:
U up?
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
IKEA
Title:
U up?
Category:
Commerce
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
IKEA
Title:
U up?
Category:
Commerce
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Community Building
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Merit Award
Points:
1.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Innovation / Use of Media in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
1.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Innovation / Use of Media in Out of Home
Award:
2025 Out of Home Merit Award
Points:
1.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Product Packaging
Award:
2025 Direct Marketing Merit Award
Points:
1.50
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Merit Award
Points:
1.50