The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2026 Music & Sound Craft Jury
Will Bone
Music Director
Pingado Áudio
São Paulo
Will Bone is a Grammy Award-winning music director, multi-instrumentalist, and recording engineer. He is a partner and music director at Pingado Áudio, a Brazilian audio production company awarded a Golden Lion in the Audio & Radio category at the Cannes Lions Festival.
Will has contributed with arrangements and recording engineering to the Latin Grammy Award winners: Ana e Vitória (2021), Liniker (2022), João Donato (2023), and Jota Pê (2024), and has also been awarded Best Recording Engineering and this year he recorded, arranged, and engineered three works that are competing for the Latin Grammy.
He has collaborated with artists such as Caetano Veloso, Milton Nascimento, Anitta, and Pabllo Vittar on the remix with Lady Gaga and on the hit ‘K.O.’ which has over 419 million views on YouTube.
Will has produced for global brands, including a campaign aired during the Super Bowl. He was the Music Director for The Town Festival and has performed at the largest music festivals, such as Rock in Rio and Lollapalooza.
He was also the maestro for the TV Show Domingão do Faustão and Domingão com Huck. He is a voting member of the Latin Recording Academy and served as a juror at Cannes Lions, Young Lions, Effie, Clube de Criação, and FestDigital. His work has been awarded at Clio, LIA, One Show, El Ojo, D&AD, and MMA Smarties.
Will has contributed with arrangements and recording engineering to the Latin Grammy Award winners: Ana e Vitória (2021), Liniker (2022), João Donato (2023), and Jota Pê (2024), and has also been awarded Best Recording Engineering and this year he recorded, arranged, and engineered three works that are competing for the Latin Grammy.
He has collaborated with artists such as Caetano Veloso, Milton Nascimento, Anitta, and Pabllo Vittar on the remix with Lady Gaga and on the hit ‘K.O.’ which has over 419 million views on YouTube.
Will has produced for global brands, including a campaign aired during the Super Bowl. He was the Music Director for The Town Festival and has performed at the largest music festivals, such as Rock in Rio and Lollapalooza.
He was also the maestro for the TV Show Domingão do Faustão and Domingão com Huck. He is a voting member of the Latin Recording Academy and served as a juror at Cannes Lions, Young Lions, Effie, Clube de Criação, and FestDigital. His work has been awarded at Clio, LIA, One Show, El Ojo, D&AD, and MMA Smarties.