The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2026 Out of Home + Print & Promotional Jury
Sofia Cursach
Executive Creative Director
VML
Buenos Aires
Sofia Cursach is a multi-award-winning Executive Creative Director at VML Argentina.
With more than 18 years of experience in advertising, she has worked for a wide variety of brands such as Dove, Rexona, Pepsi, Coca Cola, Gatorade, Nike, Bayer, Amnesty International, among others.
Throughout her career, she has been awarded at different important festivals such as Cannes Lions, The One Show, Clio, New York Festivals, Effie and El Sol. She has been selected to be part of LÍDERAS, a VML Latam program that seeks to promote female creative leadership throughout the region.
With more than 18 years of experience in advertising, she has worked for a wide variety of brands such as Dove, Rexona, Pepsi, Coca Cola, Gatorade, Nike, Bayer, Amnesty International, among others.
Throughout her career, she has been awarded at different important festivals such as Cannes Lions, The One Show, Clio, New York Festivals, Effie and El Sol. She has been selected to be part of LÍDERAS, a VML Latam program that seeks to promote female creative leadership throughout the region.