Daniel is Executive Creative Director at We Are Social Singapore, leading a team of social-first thinkers creating scroll-stopping work for brands like Samsung Global and HBO Max APAC. In the past 17+ years, he’s sold everything from skinny jeans to headache pills — even sunglasses that play music. Starting out in design and art direction before shifting to words, he is a true hybrid creative. He believes great ideas should sell — maybe even shift culture a little.