The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2026 Creative Use of AI Jury

Thomas Knüwer

Chief Creative Officer

Accenture Song

Hamburg

Thomas is the Chief Creative Officer for Germany, Austria and Switzerland at Accenture Song, where he has worked with clients like Booking.com, Netflix, Google, ALDI and Zalando. In his search for ideas based on human empathy and tech amplification, he has co-developed weird things like an AI that finds ghost nets, a search engine for small businesses, and a record from hell. His works have received numerous national and international awards, including Cannes Lions, ADC and D&AD. Beyond client work, Thomas' focus at Accenture Song is on reinventing creative career paths, built outcomes instead of outputs. He’s an active Member of the Art Director’s Club Germany, The International Academy of Digital Arts and Sciences and has been judging at awards like ADC, Eurobest and the Webby Award. Aside from work, Thomas has published three crime novels and is currently writing his fourth.

 

 

 

Follow Us