The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2026 Creative Marketer Jury
Seth Matlins
Founder
The Wisdomous Company
Los Angeles
Seth Matlins is an award-winning marketer who has spent his career in and advising the C-suite of the most iconic brands globally.
Broadly recognized as one of marketing’s top thought-leaders, and the curator and convener of marketing’s most prestigious events, conversations, and recognitions, Seth has unrivaled insight and access into the challenges facing the biggest brands, companies, and the people who lead them, globally.
In January, Seth announced both founding The Wisdomous Company and a multi-year, multi-platform partnership with Vox Media to continue his work championing marketing, CMOs, marketers, and the growth they drive.
Most recently, Seth spent 4 years as Managing Director of The Forbes CMO Network, where he was created and hosted “The CEO’s Guide to Marketing” podcast, the Forbes video series “On the Evolution of Creativity and Creative,” founded The Forbes Creator Upfronts, and served as editor of The Forbes World’s Most Influential CMOs list, creator and editor of The Forbes Entrepreneurial CMO 50 list, and curator of the most prestigious CMO Summits globally.
Having worked for some of the world’s most influential culture-shaping organizations, he is a renowned expert on brand, marketing, cultural and values-driven marketing, and his ideas have shaped brands, businesses, and the cultural landscape itself for over 30 years.
He's been President of Rock the Vote, founded the marketing practice for Creative Artists Agency, was the first Global CMO at Live Nation, launched his own double-bottom-line women’s brand and company, and was the Head of Cultural Strategy and Insights at Hollywood powerhouse Endeavor’s cultural marketing agency.
Currently writing a new book based on his The CEO’s Guide to Marketing show, Seth is also the author of both federal legislation, The Truth in Advertising Act (HR 4341), which called on the FTC and advertising industry to consider the unintended consequences of photoshopped ads and images, and The Scratch & Sniff Book of Weed (Abrams), now in its 8th printing.
Broadly recognized as one of marketing’s top thought-leaders, and the curator and convener of marketing’s most prestigious events, conversations, and recognitions, Seth has unrivaled insight and access into the challenges facing the biggest brands, companies, and the people who lead them, globally.
In January, Seth announced both founding The Wisdomous Company and a multi-year, multi-platform partnership with Vox Media to continue his work championing marketing, CMOs, marketers, and the growth they drive.
Most recently, Seth spent 4 years as Managing Director of The Forbes CMO Network, where he was created and hosted “The CEO’s Guide to Marketing” podcast, the Forbes video series “On the Evolution of Creativity and Creative,” founded The Forbes Creator Upfronts, and served as editor of The Forbes World’s Most Influential CMOs list, creator and editor of The Forbes Entrepreneurial CMO 50 list, and curator of the most prestigious CMO Summits globally.
Having worked for some of the world’s most influential culture-shaping organizations, he is a renowned expert on brand, marketing, cultural and values-driven marketing, and his ideas have shaped brands, businesses, and the cultural landscape itself for over 30 years.
He's been President of Rock the Vote, founded the marketing practice for Creative Artists Agency, was the first Global CMO at Live Nation, launched his own double-bottom-line women’s brand and company, and was the Head of Cultural Strategy and Insights at Hollywood powerhouse Endeavor’s cultural marketing agency.
Currently writing a new book based on his The CEO’s Guide to Marketing show, Seth is also the author of both federal legislation, The Truth in Advertising Act (HR 4341), which called on the FTC and advertising industry to consider the unintended consequences of photoshopped ads and images, and The Scratch & Sniff Book of Weed (Abrams), now in its 8th printing.