The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2026 The Indies Jury

Flavio Waiteman

Founder - CCO

Tech&Soul

São Paulo

Flavio Waiteman is the co-founder and CCO of Tech&Soul, an independent agency that ranks among the top 30 in Brazil. In its eight years of operation, Tech&Soul has been named Small Agency of the Year three times by Advertising Agency in 2020, 2021, and 2025. In 2019, it was among the top 3 independent agencies at Cannes and has won awards such as the One Show, Clio, New York Festivals, Cresta, Cannes, and important national awards for local brands as well as international brands like Uber, Dove, Mitsubishi, Clear, and others. Flavio is a copywriter and has worked for agencies such as W/Portugal in Lisbon and Africa agency in São Paulo.

 

 

 

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