Tara has spent over 18 years working in the creative industries across the APAC region, including at creative agencies TBWA, Saatchi & Saatchi, BMF, and also spent a decade pretending to be a Tech-bro working as head of Creative for Google APAC, leading a lot of Google’s sport innovation. Tara now finds themselves in the halls of AKQA, a creative home that feels tailored to their passions of technology, craft and creative excellence. Tara leads the creative offering for AKQA across AU/NZ.

Tara's most notable achievement to date is founding Rare with Google, an initiative that provides equitable opportunities for underrepresented creatives to thrive at every stage of their career when DEIB was a thing (facetious tone intended).

Tara continues to disrupt the status quo, and as a consequence has won over two hundred awards (including D&AD pencils, Cannes lions, Grand Prix's, and Best in Shows) during her advertising rebellion.