The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show Social Jury

Victor Pineiro

VP Social Media

Big Spaceship


Victor came to digital/social through his work in documentaries. He wrote, produced and marketed the award-winning film Second Skin – opening night movie of SXSW '08, distributed internationally in '09. He followed it up with the documentary that launched Motherboard, Vice's tech channel.

While at Big Spaceship, Victor was lead copywriter and strategist for Skittles during its first three years on Facebook & Twitter, growing its fanbase to over 25M with one of the highest engagement rates on the platform. His clients have since included YouTube, Google, Crayola, Wrigley, Lucasfilm, Sonos and Chobani. He was listed in Business Insider's 30 Most Creative People In Social Media and has written articles for Fast Company, Ad Age, Mashable, Psychology Today, BoingBoing and Vice.




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