Addison leads Sub Rosa’s content and entertainment practice including the development, production, and distribution of live action, animation, commercial photography, and print publishing. In this role he oversees the content work from Sub Rosa for all clients including General Electric, Pantone, L.L. Bean Signature, Nest, Shopstyle, Johnson & Johnson, and Nike.

Addison has also built full end-to-end production capabilities including business affairs consulting within the agency to provide scalable, nimble, production solutions to service client needs, globally. His understanding production technologies and standards stretches across Broadcast, Internet, New Media, Print, OOH, Radio, and PR.

Over the last decade plus, Addison has worked in development and production with a variety of brands and broadcasters including The National Geographic Society, cable broadcaster Plum TV, internet magazine Crane.tv, Sirius Satellite Radio, Motorola, American Airlines, Starwood Hotels, Sperry Topsider, Porsche, and Mercedes Benz.