The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2015 One Show Design Jury

Brian Schultz

Partner / Chief Production Officer

Magnetic Collaborative

New York

An industry insurgent who never got the advertising handbook, Brian Schultz challenges consumers, brands and advertisers to look beyond traditional channels to deliver authentic brand experiences around their product. He is an experiential marketing strategist and producer whose roots are in live entertainment.

As a partner in Magnetic, he comes to this new venture from R/GA where he was Group Director of Live Events. As an Executive Producer, he developed, built and managed OuterActive, the Experiential Marketing arm of CP+B. Through a media-agnostic approach, Schultz produced integrated campaigns for Volkswagen's "Das Auto", Microsoft's "I'm a PC" , and Coke Zero's "Taste Infringement". Advertising Age has yet to comment, but there is speculation of a special issue dedicated to his life's work. Most recently, he worked on Bolthouse Farms' "Baby Carrots", Diageo America's "Cuervo Games", and Kraft Macaroni and Cheese's "You Know You Love It" campaigns.

As someone who walks up the down escalator, Schultz crafts opportunities for consumers to meet brands through hands-on experiences, merging physical and digital environments and creating authenticity for the brand beyond traditional advertising.

 

 

 

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