The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2016 One Show Social Jury

Gerry Human


Ogilvy & Mather

London / UK

Gerry joined O&M London in January 2009, initially to oversee Unilever Worldwide – where his main focus was on Dove’s real beauty campaign. In 2011 he took on his current role as creative director of the ad agency.

Since then O&M London has garnered over 350 awards, across multiple media platforms including community applications, integrated social media, film, radio, press and outdoor; for major brands like Dove, Expedia, Philips and Amnesty.

Expedia was named “most awarded print campaign in the world” by the 2013 Gunn report, and collected a coveted effectiveness lion in 2014. In 2015, the Clio’s named 28 Too Many “Advertiser of the year” after O&M London’s campaign swept the boards, winning a total of 15 statues, including Grand Prix.

Hailing from South Africa, Gerry worked at TBWA Hunt Lascaris and Net#work BBDO before starting his own agency, HarrisonHuman – which was named agency of the year in 2001 and 2002 and acquired by Ogilvy in 2003.

He has served on many international award juries including Cannes Lions and D&AD, where he was jury foreman in 2015. Gerry is the recipient of 10 One Show pencils and 51 Cannes Lions, but is most proud of the whisky tumbler bestowed upon him by the gutter bar – in honour of being the last customer of the “night”.




Follow Us