The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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2017 One Show Branded Entertainment Jury

Laurent Leccia

CD

FRED & FARID

New York

Laurent Leccia is Creative Director of FRED & FARID New York. He has worked for numerous impressive brands such as L'Oréal, Porsche, Diesel, Coca-Cola, LVMH, Pernod Ricard, 1664 Kronnenbourg, Orangina Schweppes, and more recently Remy Cointreau.

He joined Paris’ agency in 2007, at its very debut, and since then he's been part of each major office's launch: Shanghai and New York. Working in different countries gave him an international vision, able to understand and adapt to local markets, digital habits and cultural insights.

Passionate about directing, he was also produced by FRED & FARID, to direct the music video of MAJOR LAZER 'night riders'. His work includes among others, #Notcomingsoon (Louis XIII), which has received top honors from the industry including One Show, NY Festival, D&AD, Cannes Lions, Clio awards…

In July 2016, has been ranked in Adweek Creative 100, as one of the most talented creative of the year.

 

 

 

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