The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2017 One Show Mobile Jury

Kitty Lun

Head of Creative Shop


Greater China

Born in Hong Kong, Kitty received a Masters Degree in Advertising from Syracuse University, New York.

Kitty started as a copywriter and is the rare breed of creatives who moved up to management. She worked in Hong Kong, Taiwan and China mainland, for Leo Burnett, McCann, Euro RSCG, Arnold, Lowe and accumulated a lot of local and international creative awards. In 2016, Kitty moved to Facebook to head up Creative Shop to explore innovative ways to deliver creative content on a platform with the world’s largest audience.

Kitty is one of AdAge’s Women to Watch in China in 2013. Judged and chaired many international creative awards including Cannes Lions, Kitty was behind the world’s most awarded Print campaign in 2015.

Kitty is the author of “Kitty Lun| Advertising Without Lipstick”, 2003 in which she shared her philosophy and experience in her eventful advertising life.




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