The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show Judges

Lance Jensen

Hill Holiday


Lance began his advertising career at Hill Holiday as a junior art director. From there he moved to the copy side at Emerson, Lane Fortuna that eventually merged with Arnold. There, he was the driving force behind VW's Drivers Wanted campaign, the largest account ever won by a New England ad agency. Overseeing all aspects of the brand, he lead the launches of the Golf, Jetta, Passat, Cabrio as well as the much anticipated launch of the New Beetle, a campaign that swept virtually every national and international awards show it was entered into. The result was a 250% increase in sales for VW in less than five years, firmly establishing Lance as one of the top creative directors in the country.

In January of 2000 he started Modernista with Gary Koepke with $40,000.00 and quickly established one of the fastest growing independent ad agencies in the country, creating campaigns for brands like GAP, MTV, Converse, Hummer, Budweiser, Avon, Cadillac, TIAA-CREF, (RED) Showtime and Animal Planet, to name a few. Modernista was named one of top ten independent agencies of the decade by Ad Age as well as New England Agency of the year.

In January 2011, he left Modernista to become EVP Chief Creative Officer of the first agency he ever worked at, Hill Holiday. Lance has taught advertising concepts at the Massachusetts College of Art and sits on the board of the VCU brand Center.

Awards include Cannes, Cannes Grand Prix; MPA Kelly awards (sweep) Andy's (Grandy) Clio's. Grand Clio, D and AD, Communication Arts, One Show AICIP, Effie's, Obie Grand Prize, Mercury Finalists, numerous Hatch best of shows and Archive Magazine.

He is the father of two, an avid music lover and a so-so musician. He also doodles too much.




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