The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show Cross-Platform Jury

Bas Korsten

Chief Creative Officer

JWT Amsterdam


Bas Korsten, Executive Creative Director J. Walter Thompson Amsterdam.

Bas Korsten is J. Walter Thompson Amsterdam’s ECD and one of the agency’s managing partners. His commitment to creativity has turned a traditional office into one of the most talked about and awarded agencies in the world.

In 2016, JWT Amsterdam was voted Dutch Agency of the Year and its two-time Cannes Grand Prix-winner ‘The Next Rembrandt’ made the office the most awarded Dutch agency and Cannes Lions Innovation Agency of the Year.

End of 2016 Bas was honored by AdAge’s Creativity 50, together with a.o. Tom Ford, Beyoncé, Prince and David Bowie. April 2017 Adweek followed with ‘One of 10 Global Creative Leaders who are reinventing Advertising and the Ad industry.’

Another fundamental project of Bas that recently received global attention was ‘The School for Justice’. A law school in India that turns human trafficking survivors into public prosecutors. It won a Gold Lion at Cannes 2017 and the highly coveted Black Pencil at D&AD Impact in October 2017.




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